Led the podcast from zero to one, achieving 10,000+ subscriber milestone.
Episodes featured on trending charts, with top episode reaching 80K+ plays.
Brand partnerships include: Stand-up Comedy and Friends (脱口秀和Ta的朋友们), FIRST International Film
Festival (FIRST青年电影展).
Expert at capturing zeitgeist and producing highly shareable content. Through keen insights into lifestyle trend changes, produced multiple viral articles.
100K+ READS
Starting from current urban emotions, reinterpreting the modern context of heritage food brands and young people's consumption sentiments.
Starting from details of young people's purchasing behavior, uncovering the deep connection between brands and youth emotional zeitgeist.
Through delicate and in-depth interviews, deeply exploring emotional resonance between film characters and modern youth.
Independently planned and executed the "Surprise Short Film Festival (惊喜短片节)" at Sanlian Lifestyle Conference (三联生活方式大会). Invited top Chinese short film studios and emerging directors to share their stories. Partners included FIRST International Film Festival (FIRST青年电影展), Feinaki Beijing Animation Week (费那奇北京动画周), ArrowFactory Doc (箭厂视频), Figure, etc. The two-day, five-session festival attracted tens of thousands of online readers and nearly a thousand on-site attendees.
Planned, executed, and hosted the meet-and-greet for Sanlian Lifelab's documentary short "How Long Will You Keep Making Pancakes" and set up an on-site pancake stall for guests to experience.
On-camera vlog reporting for media coverage
On-camera vlog for "Entertainment Capital (娱乐资本论)" covering Beijing SKP-S grand opening, showcasing store visit content creation skills.
On-camera vlog for "Entertainment Capital (娱乐资本论)" covering cultural tourism, documenting ancient town heritage and local culture.
International media work experience with global perspective and cross-cultural communication skills. IELTS 7.5, proficient in conducting in-depth bilingual interviews and translation.
IELTS 7.5
Work photo from NY Times Chinese website period
Published work during NY Times Chinese period
Integrating brand philosophy into lifestyle narratives, avoiding forced placements. Successfully led business collaboration cases for top domestic and international brands, achieving win-win results for commercial value and content reputation.
Balancing Commerce & Content
Through in-depth conversations with KOLs, naturally integrating brand activities into lifestyle narratives.
Meticulously exploring the appeal of Shenyang life for young people, naturally introducing highlights of "BMW Shenyang (华晨宝马)", achieving employer branding and talent recruitment goals.
Personal Creation
Active on social media platforms like Xiaohongshu (小红书), independently operating original lifestyle content in graphic and video formats. Created "Kitchen Podcast (厨房播客)" series, demonstrating camera presence and content expression skills; lifestyle posts garnered 60,000+ views and nearly 5,000 saves and likes.
60K+ VIEWSA Lifestyle Blogger
Independently operating personal Xiaohongshu account "Wang Gun Gun (王滚滚)", sharing lifestyle and opinions.
"Kitchen Podcast (厨房播客)" Series
Sharing views and life insights in a kitchen setting, showcasing natural and relatable camera presence.
Viral Lifestyle Post
Small apartment organization tips received 60,000+ views, nearly 5,000 likes/saves, and ~600 reposts.